Luckily, contour kits come with everything you need (except maybe a brush and a blender sponge) to achieve the lifted, sculpted look you're going for. The possibilities are endless-that is, if you're equipped with the right products. You can make your nose look straighter, define your jawline, or create the illusion of a longer neck. You can sculpt your cheekbones and make your face appear narrower or shade your upper-forehead to draw attention down to your eyes. In any case, the makeup technique is truly a game-changer. Believe it or not, people have been contouring their faces since the sixteenth century, but we can all agree it wasn't mainstream until the Kardashian era (which is to say, sometime around 2012).